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To get technical, an ‘online presence’ is the existence of your business in digital media, accessible through searching. An online presence is likely to look different for each business. But generally, to be present online, your business might be visible on multiple platforms. These could include; a website, social media, appearing in articles, and more.
To be truly present online, you should actively update your website and social media accounts. You should also be active on multiple platforms, to capture the most attention. Also, keep in mind that your business could already be online without you knowing. Reviews, online directories, and discourse on social media about your business all count. And these can all have a negative or positive effect on your business.
Before marketing and promotion went digital, customers might have searched for a tradie in the local paper. But these days, over 95% of people do most of their searching for services online. So, an online presence is essential for any trade business. Without appearing in searches, customers won’t find your business. And of course, customers not finding your business equals less leads.
Plus, presenting your business online helps you build a rapport with your customers. Through your business’ social media and website, customers learn more about who you are and what you value. If your values and presentation align with what they’re looking for, they’re more likely to engage your business. However, it’s worth noting that your online presence should be carefully curated. It’s easy enough to create an online presence. But without careful attention, you could be sending the wrong messages to your customers.
So, we’ve shown that your trade business needs a carefully curated online presence. But how to achieve social media success without a degree in marketing? Here’s how.
When you become a Local Expert trade business, you’ll benefit from our reputation as trusted, expert service providers. We run targeted local area marketing campaigns, sort out the social media, and curate a successful online presence, so you don’t have to. Easy.
Ready to win more leads and join an Australian brand with a powerful online presence? Click here to apply now.
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